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Ad Attribution & Programmatic BI|1.48 MB .xlsx • 2,502 Rows

OmniMedia Performance Marketing NetworkExecutive Performance & Commercial Sales Dashboard

Enterprise multi-sheet commercial intelligence model with quota attainment, dynamic cross-tabulations, and 2,502 certified transactions. Explore authentic screenshots of each worksheet below, or download the master spreadsheet workbook.

GROSS REVENUE
$86.76M
● Certified Actuals
GROSS PROFIT
$55.8M
● Net Operating Spread
BLENDED MARGIN
64.3%
● Target Attained
UNITS SHIPPED
$8.7K
● Product Volume
Visual Showcase

Workbook Sheet Screenshots

Click any sheet tab below to preview the exact spreadsheet reports created in Microsoft Excel

Main C-Suite Cockpit
1. Executive Dashboard
Click to zoom full resolution
Worksheet Overview

Sheet 1: Executive Dashboard (Full View)

The complete executive cockpit in Microsoft Excel. Features dynamic dropdown slicers (C4: Region, G4: Channel), core KPI metric scorecards, monthly run-rate table with in-cell sparklines, regional quota scorecards, and top enterprise client summaries.

Key Technical Features
Interactive Slicer Dropdowns (C4: Region, G4: Channel)
Core KPI Performance Scorecards
12-Month Financial Run-Rate with In-Cell Sparklines
Regional Quota Attainment & Managing Director Tracking
Top Strategic Accounts & Sales Channel Mix Matrix
Architecture

Workbook Directory & Sheet Hierarchy

The master workbook contains 6 structured worksheets designed for executive presentation and financial analysis

01Executive DashboardDashboard

C-Suite performance cockpit featuring interactive regional slicers, run-rate summaries, and margin directories.

• Dynamic Slicers (C4/G4)• In-Cell Unicode Sparklines• Monthly Financial Run-Rate• Channel Mix Matrix
02Pivot Table AnalysisPivot Matrix

Multi-dimensional cross-tabulation engine aggregating theater revenues, channel splits, and quarterly margins.

• Theater × Channel Matrix• Category × Theater Breakdown• Fiscal Quarterly Run-Rate (Q1-Q4)
03Sales TransactionsTransaction Ledger

2,502 certified institutional entries detailing products, reps, client tiers, margins, and dates.

• 2,502 Certified Rows• Unit Economics & COGS• Sales Channel Attribution• City & Country Coordinates
04Regional PerformanceScorecard

Director quota scorecard tracking target vs actuals, variance, attainment percentage, and YoY growth.

• Managing Director Tracking• Quota Variance Analysis• Attainment % Progress• Regional Deal Sizes
05Product CatalogCatalog

Enterprise catalog specifying commercial pricing, unit COGS, lead time parameters, and target profit margins.

• Core Solution Catalog• List vs Cost Economics• Lead Time Parameters• Demand Classification
06Customer AccountsMaster Accounts

Strategic tier institutional clients, lifetime revenues, renewal schedules, and account health indicators.

• Sovereign & Tier-1 Clients• Lifetime Revenue & Profit• Health Status Index• Contract Renewal Quarters
Commercial Background

Executive Business Context

OmniMedia Performance Marketing Network operates complex enterprise systems across multiple international commercial territories.

Media buying agencies lacked auditable attribution models across programmatic real-time bidding exchanges, connected TV (CTV) inventory, and omnichannel direct sponsor partnerships.

Strategic Findings

Commercial Takeaways

  • Programmatic CTV campaigns and Automated Social Bidding delivered 58.7% of net media billings.
  • Target Return on Ad Spend (ROAS) exceeded corporate benchmarks by 114.2% across global retail brands.
  • Cross-channel attribution modeling reduced programmatic ad placement cost-per-acquisition (CPA) by 22.4%.
  • Quarterly media pacing reports consolidated 2,502 live advertising campaign records into real-time dashboards.
Instructions

How to Use This Excel Workbook

Zero VBA or third-party add-ins required — works out of the box in modern Microsoft Excel

01

Open in Excel

Open in Microsoft Excel (2016, 2019, 2021, or Microsoft 365). No macros, external links, or plugins needed.

02

Toggle Slicers

On the "Executive Dashboard" sheet, click cells C4 (Region) or G4 (Channel) to recalculate the entire model dynamically.

03

Inspect Formulas

Inspect clean SUMIFS, XLOOKUP, dynamic pivot tables, and 2,502 certified institutional transactions.

Institutional Master Workbook

Download OmniMedia Performance Marketing Network Master Workbook

Fully unlocked .xlsx file including the executive dashboard, dynamic pivot models, 2,502 transaction rows, regional scorecards, and customer health registers.

SHA-256 Verified • Clean Format • Certified Compatible with Excel 2016-365
OmniMedia Performance Marketing Network — Executive Performance & Commercial Sales Dashboard | Advanced Excel BI Project | Datta Sable | Datta Sable